The Signs of a Poor Quality Web Traffic
One thing that you should know is that the majority of businesses understand the power of search when it comes to attracting customers to their websites. You should also know that having a lot of people visiting your site does not mean a lot when they are not the right people. Besides, it will be worse when you have invested in the quality website, sorted SEO, written quality content but you cannot manage to sell. The best part of it is that several signs will tell you that your traffic quality is poor and you need to adjust. Read more now for the signs that you might be having poor quality traffic.
When you want to identify poor quality traffic, you should consider time spent on the site. You should understand that when someone arrives on your site and leaves without looking deeper into it thus a sign of wrong customers. It is essential to note that this is something that you can analyze further using bounce rate, time spent on your site and the average number of page views. But one thing that you should understand that this might be happening for a reason. This might be because your messaging is off or your site does not explain itself properly. If that is the case, you should revisit your strategies and refocus on your SEO efforts to make sure that you are attracting the right people.
Apart from that, we have when the visitors are arriving through the wrong keywords. It is possible that you are ranking for the wrong terms and thus why you should keep close on keywords used to find your site. This might also because the wrong page is ranking for the keyword that you are using and this will make your visitors land on an irrelevant page different from what they are looking for. Therefore, you will have to engage the best SEO services to help you in correcting the confusion so that the visitors can always find what they are looking for.
Not only that but we also have poor conversion rates. It is true that there are businesses that invest a lot of money in SEO but still don’t make any sales which are because they fail to convert visitors into customers. You should know that conversion rate is your best shot of determining the quality of traffic. In this case, when you realize that the conversion rate continues to be low, you should make sure that you contact an SEO firm of conversion rate optimization so that they can correct the mistakes.